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Vinny O'BRIEN

Vinny O Brien is one of Ireland’s best known ecommerce consultants. He has nearly 15 years experience in the industry having worked with some household names, eBay, Arnotts and successful Irish start up, MicksGarage.com.

At present he is Director of eCommerce in a direct to consumer retail company, based in Tralee, Kerry. He also maintains his position as a consultant, business mentor and lecturer in DCU. He is the founder of www.theecommercesummit.com which will be hosted in Tralee on October 2nd and 3rd gathering 100’s of businesses over a 2 day conference in the South west of Ireland.

Over the last 10 years, Vinny has been a regular speaker at events such as the World Economic and Science Forum 2012, Ecommerce Expo London and Dublin (varying years). Retail Without Borders (London) and will be speaking this year in Morocco on the topic of ecommerce.

In his role as mentor, he has worked with approximately 20 companies over the last 2 years, largely through Enterprise Ireland. His skill set allows him to move between categories and is comfortable in the B2C, B2B and services spaces.

In his role as Director of eCommerce in www.cruaoutdoors.com he has been responsible for trebling the revenue of the business each of the last 3 years, working with their founder, Derek O Sullivan – starting as a mentor, consultant and more recently taking a Director’s role. He has helped them successfully navigate almost 4 crowdfunding campaigns also, delivering equity capital and product working capital in the process, raising funds of almost $2m.